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UNICEF and Corporate Engagement

What makes a business responsible?

A responsible business is one that respects the principle of corporate social responsibility and child rights.

UNICEF forges partnerships with businesses that respect high ethical standards in their work and transfer their successful business activities to their local community.

Business partners are UNICEF’s vital allies in our efforts to provide children with the best possible environment for life and development. We are happy to have strong partners on our side that work together with us to provide children with the optimal conditions for growth and development. Together we can achieve more!

Corporate Partnerships for Children

The development of long-term partnerships is important to UNICEF and we partner with many of the world’s leading corporations on mutually beneficial strategic initiatives.

Our corporate partners are committed to social responsibility and observe the core values that fit with UNICEF’s programmes, advocacy and fundraising goals.

>> See more successful corporate partnerships for children

Why Children are Everybody’s Business?

The private sector can be an important partner to UNICEF on many levels in addressing the problems that confront the world’s children.


UNICEF offers corporate partners a unique opportunity to align with the world’s leading organisation for children in order to ensure that the health, education, equality and protection of all children is advanced.

UNICEF in Croatia have national reach and are aimed at creating lasting results for children.

From the very first day UNICEF has monitored the needs of children in Croatia. We began with emergency assistance during and after the war then introduced programmes aimed at achieving a reduction in violence amongst children, enhanced care for the youngest children and improved protection and rights for children with developmental difficulties.

Our programmes in Croatia have national reach and are aimed at creating lasting results for children.

Programme activities in Croatia funded through donations are designed by leading domestic experts and because of their success, in terms of results, many such activities originally designed by UNICEF in Croatia have been adopted and implemented in other countries.

How we improve Children’s Lives Together

Our most successful partnerships are integrated into the philanthropic, marketing and communication strategies of our partners.

Businesses support UNICEF in various ways:

> financial support
> technical knowledge
> data collection and development assistance
> access to client networks
> extensive communication channels

Corporate support for UNICEF programmes can include company employees and services or products in various ways.

Marketing and fundraising

Both companies and their clients can support UNICEF through product purchase. Linking UNICEF directly to a company’s sales campaign is an effective way for a company to engage consumers, boost sales and enhance its corporate image.

Fundraising initiatives can be developed with UNICEF where companies engage their clients to support UNICEF either through direct monetary purchase or other innovative campaigns, such as ‘Check Out for Children’.

Special Events

Corporate partners can either designate UNICEF as the beneficiary of their own fundraising activities or sponsor UNICEF special events.

Emergency Appeals

Support provided by corporate partners in response to emergency appeals helps UNICEF deliver assistance to children and families affected by natural disasters and violent conflict.

Contact us!

Lidija Gamulin
Partnership Officer
+385 1 3031 643
+385 99 3073 610

*** Info: UNICEF sends donation certificates to all corporate partners at the beginning of the year, which can be used as a tax deductible benefit. ***

>> Children are everyones business

>> Children’s Rights and Business principles