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Read to Me!

UNICEF has supported the national campaign ‘Read to Me!’ The aim of the campaign is to encourage early reading aloud amongst children and parents.

"Reading at an early age helps children develop a useful habit, which will facilitate their communication at later stages and enable them to fulfil their potential at school and achieve better success in life."

"Reading aloud to children for only fifteen minutes a day will encourage their overall development."

Since 2013…

  • Around two hundred libraries participating in the campaign have recorded a rise in membership amongst the youngest children.
  • A total of 470 events have been held.
  • More than 20,000 children and their parents have participated in events related to the campaign.
  • Six thousand picture books for children’s wards in hospitals, orphanages and other institutions have been collected.
  • UNICEF has provided picture books, colouring books and coloured pencils for 900 poor families with children.
  • UNICEF has donated 1,000 picture books to prisons, to be used by children visiting their imprisoned parents.
  • UNICEF has supported the printing of 4,000 picture books titled ‘Look at These Cute Little Faces’ for the youngest children, which were distributed amongst paediatricians.
  • The campaign has also encouraged the setting up of small mobile libraries in kindergartens, paediatric clinics and health centres.

A survey conducted by the Ipsos Puls agency for UNICEF in 2012 showed that 23 % of parents of six- month old children in Croatia did not read or look at picture books together with their babies, while reading together was not part of the daily routine of 9 % of parents of one-year old children, 7 % of parents of three-year-olds and 14 % of parents of six-year-olds.

The survey also showed that 4 % of one-year old children, 2 % of three-year-olds and 1 % of six-year-olds did not have a single picture book.

>> More about campaign “Read to Me!”

Updated: 24 May 2016
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