On 16 September 2014 in the Syrian Arab Republic, girls in Grade 3 sit with the school bags and stationery supplies they have just received at their school in central Damascus, the capital. The bags and supplies bear the UNICEF logo. The country’s schools reopened on 14 September. To encourage children to return to learning, UNICEF launched a national media campaign to raise public awareness about the importance of education and convey key information on school registration. The campaign’s messages were disseminated through such methods as a short radio programme, mobile Short Message Service (SMS), billboards, posters and flyers. UNICEF and partners also distributed school bags with essential stationery supplies to 1 million conflict-affected primary-school-aged children in nearly 300 sub-districts in all 14 governorates.